Jump-scare
Imagine you wake up in the middle of the night and turn to the side to discover that your spouse is not beside you. Of course, you’ll go get up to check where they are and find someone lying on the sofa in the living room. It looks like your spouse passed out on the couch while reading a magazine. So you switch on the lights and are greeted by this horrifying sight! How does the photo in the magazine align so well with the sleeping lady?